How much discount should you get on a new car?The real UK numbers for 2026
New car discounts in the UK now average £5,753, yet most buyers still leave £1,145 of dealer discount on the table — and over £2,200 on premium cars. Here’s why, and how to know whether the quote in front of you is actually any good before you sign. Most UK new car buyers walk into […]
Family SUV Discounts Hit £9,400 — But Most Buyers Are Settling for £1,000+ Less
Britain’s family SUV buyers can save over £9,400 on the best family SUV deals — but the average buyer pays £1,000+ more than they need to. Top 10 family SUV discounts and deal-by-deal gap analysis for May 2026.
Are electric cars cheaper than petrol or hybrid cars?
Are electric cars cheaper than petrol or hybrid cars in the UK in 2026? On monthly PCP cost, in 7 out of 10 like-for-like comparisons — yes, either cheaper or level pegging. On upfront list price, not yet. But the gap has all but closed in the segments where it matters, and in one stand-out […]
There’s more room to negotiate new-car pricing than most buyers realise
One of the biggest problems in the new-car market is that buyers know discounts exist, but have little idea how far pricing can realistically move – or how to secure the best saving. Buyers generally expect a bit of movement, and a reasonable-looking discount or manufacturer incentive is often enough to make people feel they’ve […]
Jeep Leads the Charge with Deals Worth Over 30% Off
Some of the biggest EV savings this month are coming from brands working hard to meet year-end targets—or to keep factory output steady. Jeep has led the way with incentives averaging 29% across its electric range. The standout deal is on the Jeep Avenger 115kW e-Summit, available with total incentives equal to 30.5% off the list price […]
Median EV Prices Drop £4,581 Year-on-Year as Grants Boost Savings
EVs have just seen their biggest year-on-year price drop yet. According to the EV Price Index, the median electric car price is now 9.4% lower than this time last year — a huge £4,581 saving on average. Two things are driving this shift. First, there are far more affordable EVs on the market than a year ago, […]
Petrol and Hybrid Discounts Strengthen as Dealers Push for Winter Sales
It’s been a strong month for buyers of petrol and hybrid cars, with several popular models now offering bigger-than-usual discounts. The latest market data shows small and mid-size cars leading the way, with cash savings of 15–27% on models such as the SEAT Leon and Peugeot 2000 Hybrid. The SEAT Leon’s average discount of 27% is one […]
EV Prices Have Dropped £3,750 in a Year
Good news if you’re thinking about going electric — EVs are getting cheaper. On average, buyers are paying £3,750 less than they were a year ago. Car makers haven’t slashed their official list prices (those have only dipped slightly), but they are giving much bigger discounts behind the scenes. That means there’s more room for buyers […]
Family EVs Now £46 a Month Cheaper Than Last Year
Electric family cars are becoming easier to afford. Typical PCP payments in this segment have fallen from £373 to £336 a month over the past year. That’s a saving of £46 every month, thanks to a mix of bigger deposit contributions, lower interest rates, and stronger residual values. For buyers, it shows how finance offers can […]
Small SUV PCP Deals Now Under £300 a Month
Small SUVs are some of the most popular cars in the UK — and the latest PCP finance offers are making them more affordable than ever. Average payments have dropped from £337 to £293 a month, thanks to bigger deposit contributions and better APRs. That’s a saving of over £500 a year compared with just […]