May 2026
Across the UK’s seven best-selling family SUVs, the discount dealers said was their best offer was on average £1,005 short of the discount that was actually available. Here’s what’s achievable — and how to get it.
See what’s actually achievable →
The dealer gap
I’m Pat Hoy. I’ve spent 23 years researching new-car pricing for What Car?, Which?, Parkers, The Independent, The Times and The Daily Express — and now the Daily Mail. My team mystery-shopped 70 franchised UK dealers between 28 April and 5 May 2026, asking the same question every family-SUV buyer asks: “What’s your best price?”
The answers were a long way short of what’s actually available. Across the seven family SUVs we tracked, the gap between what dealers said was their best discount and what buyers could actually get averaged £1,005 per car. On the VW Tiguan, that gap stretched to £1,301 — money the dealer kept quiet about.
The Daily Mail picked this research up as a look at established alternatives to the new Jaecoo 7. Fair enough — but the bigger story, in my view, is what’s happening to discounts on the family SUVs Britain actually buys.
The top 7
| Make & Model | Fuel | Avg RRP | Avg Saving | % Off |
|---|---|---|---|---|
| Peugeot 3008 | Petrol | £40,195 | £9,409 | 24.3% |
| Nissan Qashqai | Hybrid | £39,266 | £6,794 | 17.5% |
| Skoda Karoq | Petrol | £35,513 | £5,892 | 17.4% |
| Toyota C-HR | Hybrid | £37,654 | £6,273 | 17.3% |
| Volkswagen Tiguan | Petrol | £45,468 | £7,242 | 16.9% |
| Hyundai Tucson | Hybrid | £39,220 | £6,232 | 16.5% |
| Renault Symbioz | Hybrid | £31,995 | £4,257 | 13.8% |
Savings include dealer margin discount, manufacturer cash savings, applicable government grants and finance deposit contributions. Per-trim detail below.
Per-car detail
A look inside three of the seven. Click to see the specific trim, the real-world saving, what mystery shoppers were typically offered, the gap between the two, and the resulting PCP figures. Per-car detail for the rest sits inside your Personal Deal Sheet.
RRP: £38,795 · Real-world total saving: £6,344 (16.9%)
Typical dealer offered: £5,237 — that’s £1,107 less than the achievable deal.
PCP impact: £308/month vs the dealer’s typical £335/month · 4.9% APR · 48 months.
RRP: £39,950 · Real-world total saving: £6,886 (17.9%)
Typical dealer offered: £5,585 — that’s £1,301 less than the achievable deal. The biggest gap in the group — the most money left in any one dealer’s pocket.
PCP impact: £362/month vs the dealer’s typical £394/month · 7.9% APR · 48 months.
RRP: £34,875 · Real-world total saving: £5,782 (17.2%)
Typical dealer offered: £4,672 — that’s £1,110 less than the achievable deal.
PCP impact: £278/month vs the dealer’s typical £303/month · 4.9% APR · 48 months.
How I help you close the gap
A dealer’s “best price” is where they want the deal to end up. My data tells you where it should really end up. Pick the option that fits how you want to buy.
Got the car in mind? Know what to pay.
For the exact car you’re looking at, I’ll send you the best achievable discount, the full PCP picture (deposit allowance, monthly payment, APR, term), and the figure to walk away from. No guesswork. No upsell.
Hand the whole job to me.
A 30-minute consultation, up to three Personal Deal Sheets across cars you’re shortlisting, the deal secured directly with the right dealer contact, and time-limited offers monitored on your behalf. Effortless, end-to-end, run by me personally.
Why trust this data
For two decades I’ve supplied new-car pricing intelligence to What Car?, Which?, Parkers, The Independent, The Times and The Daily Express. The Daily Mail is the latest title to draw on this work.
Insider Car Deals takes no commission from dealers or manufacturers. I’m paid by the buyer, not the seller — which is the only way the numbers stay honest.
A word from me
The savings on this page already exist. Manufacturers have already funded them. Dealers already have margin to give. The only thing standing between you and the right price is knowing what the right price actually is.
That’s the whole job here. Tell me the car. I’ll tell you what it should cost — and either give you the figures to walk into the showroom with, or do the negotiation for you. Up to you.
— Pat Hoy
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Methodology: the figures on this page come from dealer mystery shopping conducted across 70 franchised UK dealers between 28 April and 5 May 2026, combined with manufacturer-published PCP terms and current finance offers.
Disclaimer. PCP figures shown on this page are illustrative only and do not constitute an offer or financial advice. They are based on manufacturers’ published PCP terms — typically a 4-year term, 8,000–10,000 miles per year, 15% deposit, and any applicable manufacturer finance contribution. A guaranteed future value or final payment may apply. Always request a full written quotation from the supplying dealer before entering into any agreement. Total savings include dealer margin discount, manufacturer cash savings, applicable government EV grants, and finance deposit contributions. E&OE.
